Virat Kohli's Rs 1100 Crore Empire - How Kohli Built A Business Portfolio Outside Cricket
Virat Kohli had been superb in cricket. But besides he had built a wide ranging financial and business portfolio through endorsements and businesses. His estimated worth is about Rs 1100 crore according to multiple reports.
Virat Kohli has been a cricketing pioneer in the last decade or so. He had saved multiple cricket games for India and won them. He had been highly paid by BCCI and had accumulated good worth from the sporting career. But outside sports also he had lots of ventures in form of endorsements and businesses. His total net worth stands at around Rs 1100 crore in September. He had been involved with multiple brands and businesses which has significantly added to his finances.
Virat has created wide range of finance and business portfolio that extends into fashion, hospitality, food-tech, fitness, media, lifestyle and startup investments. This is among one of the highest athlete led portfolios. Kohli is reportedly paid around Rs 21 crore from Royal Challengers Bengaluru while Rs 3 crore from BCCI. His other finances are a result of his endorsements and businesses. He reportedly charges around Rs 7.5 crore to Rs 10 crore for an endorsement deal which makes him among India's highly paid athletes. He had been involved with these brands.
One8 and One8 Commune
One of the Kohli's most prominent venture is One8, a lifestyle and athleisure brand that has grown into wide consumer business. The brand has also grown into hospitality with a premium chain of restaurants in most metro cities.
WROGN
Kohli is also associated with WROGN, a youth oriented fashion brand operated by Universal Sportsbiz Pvt Ltd. The brand has operated in India's casualwear market and had been among Kohli's personal choice too.
Vast Endorsement Portfolio
Kohli's endorsement portfolio extends from sectors including automobile, banking, technology, fashion and consumer products. Some of the major brands associated are MRF, HSBC India, Myntra, Puma, Noise and Agilitas Sports. He is among India's highest paid celebrity endorsers.
Start Up Investments
Kohli has also subsequently invested in lots of profitable start ups which adds to his net worth.
Luxury Real Estate Portfolio
Virat has also owns premium luxury properties in Gurugram, Mumbai and Alibaug. His total worth from properties is expected around a Rs 100 crore. His latest entry in properties is in the Mumbai's Versova neighbourhood.
With all these combined Virat Kohli alone has worth nearly Rs 1100 crore. While adding his wife Anushka the worth increases to Rs 1400 crore as being reported. Both of them combined has developed most divesrified celebrity business portfolios. Kohli is set to return to India on September 27.
--
Written by Shouvik Sarkar